Quitters’ Day Is Real, But Quitting Is Optional

Let’s talk about something that doesn’t get enough attention every January.

Quitters’ Day.

In 2026, it landed on Friday, January 9th. The second Friday in January is the unofficial moment when a lot of people quietly start backing away from their New Year’s fitness goals. Motivation dips. Schedules feel heavy. The weather doesn’t help. And suddenly, skipping a workout feels easier than showing up.

If you’re starting to hear that inner voice whispering excuses, you’re not broken. You’re normal.

And here’s the good news: this is actually where success starts.

Why January 9th Hits So Hard

Early January is fueled by emotion. New year, clean slate, big promises.

Then reality shows up.

Work ramps back up. Energy drops after the holidays. Progress feels slower than expected. When goals are too big or vague, they collapse under pressure. That’s why most people don’t fail because they lack discipline. They fail because their plan was never realistic.

This isn’t about willpower. It’s about strategy.

The Fix Is Simpler Than You Think

Instead of chasing massive change, the most successful people shift to small, achievable goals. That’s where SMART goals come in.

Here’s the difference.

Vague goal:
“I’m going to start working out in 2026.”

SMART goal:
“I’m going to lose 5 to 7 pounds in January.”

That second one works because it’s specific, measurable (both on the scale and how your clothes fit), realistic, has a timeframe, and is most certainly achievable. You can track it. You can feel it. You can win it.

And wins create momentum.

Why Breaking It Down Works

Big goals are overwhelming. Small goals build confidence.

When you break your fitness plan into phases and milestones, your body adapts better and your mind stays engaged. This is why periodized training is so effective. It creates structure, progression, and clear direction, without asking you to be “motivated” every day.

You just follow the plan.

Routine beats motivation every time.

Support Changes Everything

Trying to do this alone is where most people slip.

Accountability matters. Whether that’s a coach, a program, or a training group, having someone in your corner keeps you consistent when motivation fades. You don’t need hype. You need support and structure.

Quitters’ Day Isn’t a Failure, It’s a Checkpoint

January 9th doesn’t have to be the day you quit.

It can be the day you adjust.

Ask yourself:
Do I like how this year has started?
Is what I’m doing sustainable?
If I keep going this way, will I want to show up next week?

If the answer is no, don’t quit. Course-correct.

Smaller goals. Better structure. A plan that fits real life.

It really is that simple.

You can do this.

You don’t need a drastic overhaul or perfect motivation to move forward. You just need a simple plan that fits your life, your schedule, and where you are right now. If you want a specific game plan for your fitness goals, set aside 15 minutes and then click here - we’ll talk about your #1 fitness goal, your biggest challenge, and put together some S.M.A.R.T. goals for you! It’s free!

Your Fit4Success Coach...

Eric